Toyota Ghana Debuts New Land Cruiser 300
Toyota Ghana Company Limited has unveiled its new Toyota Land Cruiser 300 series into the Ghanaian automobile market. The remodeled new Land Cruiser 300 is the successor to the Land Cruiser 200 Series, a station wagon model that was launched in 2007.
Since its unveiling in 1951, the Toyota Land Cruiser continued to be carefully chosen by customers as a safe and secure automobile symbolizing Toyota.
Briefing the media, Mr. Andrew Lamptey, the Head of Sales Operations of Toyota Ghana, stated that a cumulative total of approximately 10.4 million units and more than 300,000 units a year had been sold in 170 countries and regions all over the world.
Mr. Lamptey added that as the flagship model of the Land Cruiser series, it had in every generation led the way in automobile evolution while incorporating the latest technologies to suit consumer demand.
“To continue to live up to its reputation among customers as a vehicle that allows people to go anywhere and everywhere and come back alive and safe, the Land Cruiser’s unrivalled existence has continued to evolve, improving its reliability, durability, and off-road performance based on the actual usage situations of customers all over the world,”Mr. Andrew Lamptey Head of Sales Operations, Toyota Ghana Limited
The Head of Sales Operations added that the development objectives for the new Land Cruiser were to inherit and evolve the Land Cruiser’s essence of “reliability, durability, and off-road performance.” And it was also to build a riding experience that enabled the driver to drive with easiness on any type of road in the world without tiring easily.
Mr. Jerry Mensah, the National Sales and Marketing Manager for Toyota Ghana Limited, said the new Land Cruiser 300 Series was a complete redesign of the outgoing 200 Series, launched 14 years ago.
The Land Cruiser 300 Series identity had also been reshaped by merging cutting-edge technologies, some (technologies) accumulated over many years.
The Land Cruiser 300 comes in three variants that are GX-R, VX and GR-S with a V6, 3.3 litre twin-turbo engine capacities. The three variants also come with a 12.3 infotainment system for the driver.
The new Toyota Land Cruiser 300 model costs between $110,000 and $150,000.